The first segment is the design of the future printed matter, i.e. visual design of content and the way it will represent a company or an individual and what they offer on the market, whether it's about basic things, such as visual identity (colors, trademark, fonts and everything that will be in the future to represent the company) or the specific content of some advertising material (business cards, leaflets, brochures, posters, etc.).

The second segment is technical preparation, i.e. if you already have a design, it is important to consult with the printing company about the technical coordination of the format, colors and similar details, with the machines on which the material will be printed, so that there are no unwanted mistakes, due to which the advertising material, in the worst case, could to remain unusable after printing.

RGB (English Red, Green, Blue, in translation: red, green, blue) is an additive color model, in which by adding three basic colors, all other colors are obtained in different ways. In order to obtain a certain color, it is described through the sum of three values: part of red, part of green and part of blue color. Each part of a color varies between 0% and 100% of that color, and this is represented on computers.

Values ​​between 0 and 255 (one byte). By mixing 100% of all three colors, a white color is obtained, and with 0% of each color, a black color is obtained. This color mixing mode is used with devices that emit light to create an image, such as a television, monitor or projector. Thus, for example, with this method, purple or cyclamen are obtained by mixing red and blue, and darkening or brightening is obtained by reducing or increasing the emission